About Us

C-Change, implemented by AED, is an USAID-funded program to improve the effectiveness and sustainability of social and behavior change communication (SBCC) as an integral part of development  efforts.

• C-Change incorporates knowledge about the social determinants and underlying causes of individual behaviors and takes into account research and lessons learned from implementing and evaluating activities.
• C-Change employs innovative and tested methods  to meet the continuing challenges posed by evolving health issues that require an SBCC approach. 
• C-Change works to strengthen the capacity of local and regional organizations to plan, implement, and manage programs, thus ensuring sustained local knowledge and skills.  

C-Change works with global, regional, and local partners. The program works in the major health areas, including family planning and reproductive health, HIV prevention, maternal and child health, and malaria prevention. The program is also providing communication support to other sectors, including democracy and governance, civil society, and environment.